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碩士 === 國立中央大學 === 高階主管企管碩士班 === 101 === Increasing consumer’s cognitive value of products is always an important way to make profit. But group meal companies in Taiwan often lower their cost to gain competitive advantage. This research focus on a group meal company which creates consumer’s cognitive...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71053074994921914447 |