| Summary: | 碩士 === 國立中央大學 === 高階主管企管碩士班 === 101 === In the supply chain, distributors frequently fail to satisfy retailers with sufficient product volumes because information asymmetry inherently exists between distributors and retailers. Insufficient visibility is likely to lead the distributors to poor performance and eventually losing customers. Thus, how to improve the visibility and enhance the capability of replenishment is the key to success for distributors. Recently, Internet, e-business, and smart phone are prevalent. These technologies bring various new applications for firms to enhance their efficiency and effectiveness. Enterprise mobilization thus emerges and is proposed to distribute relevant information real time, speeding up firms’ internal operations. Distributors are trying to implement such technology in support of their internal operations. Thus, this study aims to understand whether implementing enterprise mobilization is able to enhance distributors’ operational performance and what benefits can the distributors gain after the implementation. We conducted a case study by documentation and observations in order to understand the implementation of enterprise mobilization within a target firm. Our results demonstrate that implementing enterprise mobilization is able to reduce costs of operation, speed up internal operations, and enhance replenishment capability. This study contributes to the distribution industry with a good example of enterprise mobilization implementation.
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