The Mediating Effect of Relationship Quality on Relationship Benefits and Customer Loyalty-The Case of Original Equipment Manufacturer
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 101 === This research is focus on OEM factory for relationship benefits, relationship quality and customer loyalty. The main aim is to understand the effect of OEM factory to the customer invest relationship benefit to enhance customer loyalty, and whether r...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4a3rym |