| Summary: | 碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 101 === Personality traits and humanities attribute in the past, most of the literature on its relationship with job performance or management strategy. About investor's personality traits, humanities attribute and investment behavior of correlation has always been fresh little discussion of the literature, and empirical articles are lacking. This contribution is to use a broker of the investor's account information for research, while using primary data and secondary data to carry out verification to in-depth understanding of the actual investor's trading behavior, conduct and support each other, more with clear investors' trading behavior . Innovative research on the subject matter and the argument is correct, empirical results consistent with the theory. And use the results of this analysis provide securities colleagues an opportunity to think, for the individual investment or wealth management services to add some additional value.
The results of the study show as follows:
1. Investment humanities attribute is no significant impact on trading performance and overconfidence.
2. D-type (Dominance) personality traits to do regression analysis results with significant under overconfidence. D-type (Dominance) personality of the higher degree of overconfidence and poor trading performance.
3. The higher the degree of overconfidence will lead to poor trading performance.
4. A blood type, four kinds of constellations attributes, I-type (effect type) personality and S-type (Steady) personality attitude to risk regression analysis showed a statistically significant.
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