The research upon the using intentions on facebook among Taichung City's fifth to sixth graders

• Main Author: 陳榮智
• Other Authors: 王怡舜
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/33h4cu

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 101 === With the Internet prospering and the development of Web2.0 diversification, the application of community websites has already penetrated into different age groups to become a sociable and interactive platform, which allows users to create, share, publish and collaborate. Of the numerous popular websites, the most well-known one is Facebook established by Mark Zuckerberg from America. Since Facebook bans kids under the age of 13 from joining its site, why are those children willing to fake the actual age to partake ? There must be some psychological factors behind it. However, most of the past literature focuses on the study of the factors affecting users to accept blog. Can it be applied well to those children who faked their real age to use the blog site? It’s the main purpose of this study. The UTAUT (Unified Theory of Acceptance and Use of Technology) model is used for the study to test and verify the intensions among Taichung City’s elementary school students to explore the aspects of performance expectancy, effort expectancy, social influence, facilitating conditions, behaviral intention and use behavior.And the study also tests the moderating effects of gender and experience