The Analysis of the Critical Factors Affecting Consumer’s Willingness to Adopt Mobile Medical Application

• Main Author: 朱建同
• Other Authors: 王怡舜
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/96699717708139255508

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 101 === With the normality of smart phones' usage in our lives, APP applications more and more common in everyday life.The convenience of App has changed in our lives and lifestyles, and those complex information website services have been replaced with App as well. APP can bring good user interaction and immediate feedback. every enterprise has offered many different kinds of App for getting a good impression from their immersive App.but about the contents there is no any certain norms, and the quality of APP they all uneven. This research uses the technology acceptance model extend,, to understand the key factors for people using the medical APP on smartphone. 169 people involved in the study 149 of the valid questionnaires, the percentage were 88.2%.Via multiple regression analysis confirmed that Perceived ease of use, Perceived usefulness, and Playfulness, it have a positive influence of attitude. And perceived ease of use, Perceived usefulness are indirectly through the use of behavior attitude positive influence on the wishes of the usage behavior. the result can be provided to manufacturers and future research scholars as a reference who is going to developing mobile medical APP.