A Model for the Evaluation of Mobile Tourism Recommender System

• Main Authors: Hui-Ling Chien, 錢惠玲
• Other Authors: Wan-Shiou Yang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/83647951819145350735

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 101 === Mobile recommender systems have been recognized as valuable tools for supporting travel information searching and decision making. Mobile travel recommender systems have been a hot topic and attracted much attention in both research and practice in recent years. In this research, we therefore propose a model to evaluate travel recommender systems that execute on personal mobile devices to provide on-tour recommendations of tourist attractions. We also developed measurement scales for the dimensions of the proposed model in this research. A user study is then conducted in Lukang town. The results reveal that, comparing with mass recommendation, personal recommendation provides users useful information and thus users have higher satisfaction level. Also, information quality and system quality are both positively related to user satisfaction. User involvement and motivation also have significant influences on user satisfaction.