A Visitor Behavior Model of the Leisure Experience,Quality of Life and Happiness, a Case Study of Tsou-Ma-Lai Farm.

• Main Authors: Wu Wan Ju, 吳宛儒
• Other Authors: Tzung-Cheng Huan , Ph. D.
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/38323429889796088615

碩士 === 國立嘉義大學 === 企業管理學系 === 101 === Abstract This study is to understand visitors Tsou-Ma-Lai Farm leisure experience, quality of life and happiness. It examines a three causal variable relationship. A survey was undertaken in Taiwan year 101 during October and December holidays. The questionnaire allowed collection of data on tourists leisure experience, quality of life, happiness and respondents basic information Of a total of 400 questionnaires collected 345 were usable . In this study, SPSS 12.0 was used for descriptive statistical analysis, reliability analysis, correlation analysis, and regression analysis. The results show that respondents were female, aged 31-40 years, qualification for university or college, vocational students, southern residence, with his family and relatives, mostly with the tour. The results show that leisure experience happiness and quality of life have a significant positive correlation. Study found that: (1) Leisure experience and quality of life have a significant positive correlation. (2) A sense of happiness and leisure experience have a significant positive correlation. (3) The quality of life and happiness havde for a significant positive correlation. (4) The quality of life and well-being for leisure experience with a partial mediating effect. Keywords: leisure experience, quality of life, happiness