A study of the consumers’ willingness to pay for reducing risks on online hotel bookings

碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 101

Bibliographic Details
Main Authors: Jian-Ying Hu, 胡建英
Other Authors: Li-Yen Chang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/67719049691879733204
id ndltd-TW-101NCYU5371004
record_format oai_dc
spelling ndltd-TW-101NCYU53710042015-10-13T22:45:39Z http://ndltd.ncl.edu.tw/handle/67719049691879733204 A study of the consumers’ willingness to pay for reducing risks on online hotel bookings 消費者對降低國外線上訂房風險的願付價值評估研究 Jian-Ying Hu 胡建英 碩士 國立嘉義大學 行銷與運籌研究所 101 Li-Yen Chang 張立言 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 101
author2 Li-Yen Chang
author_facet Li-Yen Chang
Jian-Ying Hu
胡建英
author Jian-Ying Hu
胡建英
spellingShingle Jian-Ying Hu
胡建英
A study of the consumers’ willingness to pay for reducing risks on online hotel bookings
author_sort Jian-Ying Hu
title A study of the consumers’ willingness to pay for reducing risks on online hotel bookings
title_short A study of the consumers’ willingness to pay for reducing risks on online hotel bookings
title_full A study of the consumers’ willingness to pay for reducing risks on online hotel bookings
title_fullStr A study of the consumers’ willingness to pay for reducing risks on online hotel bookings
title_full_unstemmed A study of the consumers’ willingness to pay for reducing risks on online hotel bookings
title_sort study of the consumers’ willingness to pay for reducing risks on online hotel bookings
url http://ndltd.ncl.edu.tw/handle/67719049691879733204
work_keys_str_mv AT jianyinghu astudyoftheconsumerswillingnesstopayforreducingrisksononlinehotelbookings
AT hújiànyīng astudyoftheconsumerswillingnesstopayforreducingrisksononlinehotelbookings
AT jianyinghu xiāofèizhěduìjiàngdīguówàixiànshàngdìngfángfēngxiǎndeyuànfùjiàzhípínggūyánjiū
AT hújiànyīng xiāofèizhěduìjiàngdīguówàixiànshàngdìngfángfēngxiǎndeyuànfùjiàzhípínggūyánjiū
AT jianyinghu studyoftheconsumerswillingnesstopayforreducingrisksononlinehotelbookings
AT hújiànyīng studyoftheconsumerswillingnesstopayforreducingrisksononlinehotelbookings
_version_ 1718080950741499904