A study of the consumers’ willingness to pay for reducing risks on online hotel bookings

碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 101

Bibliographic Details
Main Authors: Jian-Ying Hu, 胡建英
Other Authors: Li-Yen Chang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/67719049691879733204