The Pricing Model of a Scenic Area Specialty

• Main Authors: Shiao, Wen-Kai, 蕭文凱
• Other Authors: Lin, Hsing-Chun
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/40301662593055294353

碩士 === 國立嘉義大學 === 應用經濟學系研究所 === 101 === The purpose of this paper is to discuss pricing model of specialty manufacturers located in a scenic area. Motivation is the phenomenon that some specialty's price in the scenic area are higher than other places, and some are not. With the review of some relevant literatures. This paper propose a simple but important factor, that is the difference of willingness to pay. In the model, taking account that consumer behavior and firm profit maximization. The results shows that if some consumers believe that specialty sold at scenic areas is more attractive than other places, the price will easily higher than other places too. But with the increase of the number of firms, making Cournot competition, the price will finally lower than the other places.