The Study of Acceptance of Hyperlink Presentation in Electronic Book

• Main Authors: Jheng Syun Li, 李政勳
• Other Authors: Chie Bein Chen
• Format: Others
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/33091120677075997786

碩士 === 國立東華大學 === 國際企業學系 === 101 === This study is to find e-book for hyperlinking Wikipedia and YouTube's perceived utility. In this study, we are use the technology acceptance model to extend and find out the influence of perceived of usefulness, ease of use and other factors. In addition, we investigate the users use the e-book's hyperlink with Wikipedia and YouTube for intention of behavior and further confirming the relative inference among the factors of each. The results showed rich information and reliability have significantly effect on perceived usefulness. The interaction have significantly effects on perceived usefulness and ease of use. And the media richness have significantly effects on perceived ease of use. But have not significantly effects on perceived usefulness. So, the perceived usefulness and ease of use have significantly effects on attitude toward using. Further, attitude toward using have significantly effects on behavior intention. Finally we provide some suggestions for future research to show some reference values.