The Effectiveness of the Second-Generation National Health Insurance Policy Communication

• Main Authors: Cheng-yeh Sun, 孫成業
• Other Authors: Tzu-yang Chang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/25216352316989051945

碩士 === 南華大學 === 國際暨大陸事務學系公共政策研究碩士班 === 101 === 　　The government promotes the second-generation national health insurance aggressively in order to improve the troubled finance and social fairness and justice. Unfortunately, most Taiwanese don''t agree with this policy. Therefore, this study wants to find out why. This study tries to adopt the theory of integrated marketing communications to analyze how the government has promoted the second-generation national health insurance. This study interviewed 200 Taiwanese via questionnaire in order to understand Taiwanese''s knowledge of the second-generation national health insurance and finds out what factors influence the effectiveness of the policy.