An Analysis of the Exhibition Mode of Aquatic Organisms and Tourist Satisfaction: A case Study of National Museum of Marine Biology & Aquarium, Taiwan

• Main Authors: Wen-chun Tsai, 蔡文郡
• Other Authors: Chih-chun Fang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/j5u7y4

碩士 === 南華大學 === 建築與景觀學系環境藝術碩士班 === 101 === 　　This research which is based on quantitative research method and tries to explore the influence of the tourists among the three major factors to the Pavilion. The author invites the tourists in the National Museum of Marine Biology in Pingtung County as measurement examinee to fill in the questionnaire, and finally gets 391 valid questionnaires. Li Kete''s scale is used to analyze three major factors affecting validation results which is caused by the tourist attribute. 　 　　These questionnaires are divided into three parts: 1. Attract feelings of tourist visiting (experiential, learning, spiritual, visiting with family and interesting). 2. Display mode of Aquatic organisms in the aquarium (animation showcase, aquarium and static display). 3. Service quality (spatial quality, quality of explanation, Parking quality, merchandise quality, reception quality). 　 　　The results showed that attract feelings of tourist visiting and aquatic organisms display mode are influenced each other.