INVESTIGATING CUSTOMER''S BEHAVIOR FOR TRAVEL PRODUCT SHOPPING ON TRAVEL AGENCY
博士 === 南華大學 === 企業管理系管理科學碩博士班 === 101 === E-commerce business grows substantially in decades, the travel website is fundamentally built the way tourism-related information is distributed and how buyers plan for and consume travel products. This study discusses consumers’ e-satisfaction and derivat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11743545441156188585 |