Cognition, attitudes, subjective norms, and behavioral intentions of tourists on the low-carbon tourism--The study of Tsengwen Reservoir

• Main Authors: Tzu-wei Lee, 李之維
• Other Authors: Chia-min Chao
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/59cvap

碩士 === 南華大學 === 旅遊管理學系休閒環境管理碩士班 === 101 === 　　From 2008 to date, assisted by the National Doubling Tourist Arrivals Plan, there has been a significant increase in the number of tourists to Taiwan. Transportation and local consumption also contribute to the increase of the total carbon dioxide emissions. Therefore, it is necessary to educate citizen a correct conception that lowering carbon dioxide emissions in tourism can also help achieve energy conservation and carbon reduction. 　 　　The purpose of this study is to understand acknowledgement, general attitude, subjective norm, and behavioral intentions of the tourists on the issue of low carbon tourism to the Tseng-Wen Reservoir. The method of this study is based on questionnaires distributed to tourists from June 30th, 2011 to June 30th, 2012. The questionnaires are designed under planned behavior theory and randomly distributed to tourists to Tseng-Wen Reservoir. A total number of 350 questionnaires were issued to the tourists, 327 valid questionnaires collected; the effective response rate was 93.42%. 　 　　Via single factor variance analysis of the valid questionnaires, a growing trend has been discovered that the greater the age, the greater control to above mentioned behavior, attitude and subjective norm on the issue of low carbon tourism. With respect to attitude issue on the low carbon tourism, tourists in the southern region show more positive attitude and show significant differences with other regions. Finally, regression analysis shows that on the issue of low carbon tourism, there is a significant relationship between engagement of behavior intention to the attitude, subjective norm and perceived behavioral control. 　 　　The conclusions of this study show that on the issue of general attitude, attitude of women is better than that of men and people aged 51 and above show more interests than other age groups. On the issue of subjective norm, female tourists are more easily influenced by external factors to change decision than that of men and tourists aged over 51, compare to age 20 are easily affected by external factors. On the issue of acknowledgement, men than women think they have more ability and can decide whether or not to carry out low-carbon tourism, this fully shows that men has strong ability to control opportunities and resources than those of women. On the issue of behavioral intention, the general attitude, subjective norm and acknowledgement of the tourists under different ages, marriage, level of education, and place of residence are all factors to influence willingness to practice low carbon tourism.