| Summary: | 碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 101 === Rock-fishing has become a popular recreational activity in recent years; However, very little literature and research have been concentrated on rock-fishing in Taiwan. Therefore, this study is to investigate the relationship between rock fishers’ perceived risk and their behaviors; furthermore, frequency and severity of the injuries are investigated as well. The results are used to discuss the strategies and approaches to manage the risk. The study indicates that fishers in middle age, experienced, and with average fishing skills are more likely to conduct dangerous behaviors even when the perceived risk is high. In addition, injuries during rock-fishing include drowning, falling, biting by fishes, sunburn and other injuries. Suggested management approaches such as educational program, carrying capacity, transfer the responsibility to the insurance industry, can be used to reduce the risk. In conclusion, laws and regulations are necessary and excuted by government for related parties to reach the purpose of risk management.
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