A study on Relationship Among the Bike Participants Leisure Motivation, Tourist Destination Image and Leisure Benefits in Sun Moon Lake Area

碩士 === 國立高雄餐旅大學 === 運輸與休閒服務規劃碩士學位學程 === 101 === With the international environmental issues the national aim to develop new life and leisure patterns, every government units also vigorously promote green tourism, is committed to building the domestic bike lanes recreation system, All are increas...

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Bibliographic Details
Main Authors: Che-Cheng Huang, 黃哲正
Other Authors: 甘唐沖
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/78316749001779220991
Description
Summary:碩士 === 國立高雄餐旅大學 === 運輸與休閒服務規劃碩士學位學程 === 101 === With the international environmental issues the national aim to develop new life and leisure patterns, every government units also vigorously promote green tourism, is committed to building the domestic bike lanes recreation system, All are increasingly improved. Then, the function of health, transport and low carbon bike leisure activities seems to have become the preferred patterns around the island. Beautiful scenery, aboriginal culture and diverse ecology are the reasons behind Sun Moon Lake inclusion as one of the world''s top 10 best cycling routes chosen by CNN(2012 ).It said cycling on these routes is the best choice for tourists who want to enjoy the beautiful landscape, and change the traditional tour to impression. The main purpose of this study is to explore the perception of leisure motivation, tourist destination and leisure benefits by structural equation modeling variables relationship verification. The results find, three factors also significantly positive effect, some degree of support for the model.