| Summary: | 碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 101 === ABSTRACT
This study is for fan industry as its object of study, the fan industry in B2B (business-to-business) transaction-based business model, it is the object of their discussion and the position of the company. For discussion and research whose cooperation partners and customers, the impact for enterprises eight brand loyalty factor are brand, price, industry standards, product performance, after-sales service, customer relationship, quick response, supplier ability to formulate the main problem for questionnaire study. The result of research is available to the enterprise as a reference for future brand image decision.
The results of research show that the fan in procurement market, brand loyalty aspect: a fan of brand loyalty provides people high professionalism and reliability. For price consideration: fan products price is decided by fan products buyer. It is not decided by the fan supplier. Base on the fan production industrial standard: In fan industrial products market, the products meet industrial standard of the industrial procurement or admit both important indicator and principles. In the procurement fan behavior: Buyers think that the life of fan products and warranty is one of the main factors of supplier products. Product warranty is another important factory of supplier products. The relationship between buyer and supplier: The introduction by the person who you already known that provide the actual behavior or cooperative behavior. The relationship between buyer and supplier are closer if they got introduced. For the factory of contract has been signed: Buyer’s purchasing behavior shows priority willingness to take consideration of cooperation.
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