| Summary: | 碩士 === 國立高雄第一科技大學 === 運籌管理研究所 === 101 === As the enterprise Investors and Industrial planning officials choose to get into a kind of industry, they often get in trouble in operating because of lacking for estimation. Not only the enterprises can’t profit, also, it leads the investors to lose wealth. Now we are focus on the globalization trade of competition especially. If the enormous expenditures can’t be operated effectively, the national future development will be affected unfavorably. In view of this, to orientate the development tendency of TFT-LCD industry and be adopted as the reference bases of strategies planning in enterprise, the study intends to trying to establish the factor frameworks of judging strategies for TFT-LCD industry in Taiwan by using the aspects of AHP (Analytic Hierarchy Process), Strategy Map, Michael Porter''s Five Forces Model and Business Ethics & Social Responsibility.
This study selected the management cadre members who own working experience more than a decade in TFT-LCD industry for the research targets in expert questionnaires. Two stages of interviews will be carried on. The subjects and strategies sorted in the study are taken as interview information at the first stage questionnaires. After integrating interviewers’ opinions, the strategic factor map is restructured. We expect to establish the strategic factors map for TFT-LCD industry in Taiwan with experts’ opinions. There are at least twice expert interviews. If experts still have any doubts about the framework set of the second stage questionnaires. We will keep on the framework modifications and the questionnaire interviews, till the strategic factors map is completed overall.
The study finally constructs 11 subjects that affect TFT-LCD industry development. The subjects include (1) manufacturing capacity, (2) customer relationships, (3) rise of emerging markets, (4) international litigations and laws, (5) human resources, (6) patents and technology, (7) management of finance and operation, (8) supply chain layout, (9) government industrial policies, (10) business ethics, and (11) social responsibility. Each subject develops 4 to 8 strategies. There are 66 strategies in all. Results of the study show that "patents and technology" is identically considered by experts the most important and difficult subject. The most feasible subject is "corporation morals" and the next is "manufacturing capacity".
Moreover, according to the questionnaire interview mode of this study, corporations can adjust in accordance with corporations situations by using the strategic factor framework for TFT-LCD industry in Taiwan that this study designs. At the occasions that superintendents get together such as interior common consensus meetings or annual meetings, invite superintendents of every department to do the investigations on corporation interior expert questionnaires by using the framework of this study and the mode of this questionnaire investigation. Construct a strategic factors map that conforms to the corporation present situation by means of interior superintendent experts’ understanding and suggestions for the corporation self-constitution. Besides, according to the sequence of strategic importance and feasibility that gathers statistics by corporation interior questionnaires, reasonably allocate the corporation resources. Discover the cruces in corporation management development by doing this and promote the competition capacity of corporation management.
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