Thy study of Military instructors’servicequality-an example of Pingtung County high schools

• Main Authors: Jun-Wei Wu, 吳君偉
• Other Authors: Yao-Sheng Liao
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/20031956530407947017

碩士 === 國立屏東商業技術學院 === 國際企業所 === 101 === Abstract In recent years, and subsequent years, the annual rate of Taiwan's low birth rate doubled, plus administrative departments shall organize the adjustment, thereby affecting the implementation of the national army downsizing policy, the Ministry of Education major military instructors posts allocated to schools the number of students, there is room to accept students military training instructors about the number, compiled ratio gradually decreased, resulting in significant reduction of posts, in this wave of post adjustment stage, how to maintain military instructors on campus existence and role of how to restructure all levels Executive, principals, teachers and students agree certainly military instructors at school functions, it is worth pondering and colleagues military training school for future efforts in the direction; however, in order to strengthen the management performance, it is necessary to promote a customer-oriented quality of service-oriented concepts to enhance the image of the organization and the overall military instructors performance. In recent years, mainly in reference to the relevant customer service quality dimensions of research data, mostly PZB service quality SERVQUAL measurement model theory and research scholars to a maximum of applications, there have been many scholars view complete support of the relevant empirical research, this study determined PZB service quality model in the conceptual design "campus principal factors military instructors service cognitive differences," study questionnaires were school teachers, administrators, students and military instructors conduct empirical research, and the results of the questionnaire related variables statistical analysis to identify military Training service of the key factors of relevance measure of corporate (military training instructors) and customers (students) between the quality of service for military training cognitive differences, so as to review the work of the future need sophisticated military parts, and accordingly recommend to the competent authority feasible measures to improve the direction and provide military training instructors perform military service on campus practical reference work adjustment, its findings are as follows: 1.A different personal attributes of military training instructors work experience service quality has a positive impact on relations 2. Military training instructors work content and service quality has a positive impact on the relationship between 3. Military training instructors work service quality expectations and actual experience has a positive effect