| Summary: | 碩士 === 國立屏東商業技術學院 === 國際企業所 === 101 === Recently, mobile telecommunication develops fast to promote the requirement of mobile internet device. It also promotes the development of APPs. Therefore, it’s very important to research the factors of using APPs devices. The research plan to take easy sample to do questionnaires online, the main research target are the users of mobile interenet devices and to discuss the reasons of using APPs, including the cost、the effect of society、consciousnes and fun、the innovation and trial to personality, there are two hundreds effective questionnaires.
The result of chi-square test of demographics and APPs usage indicated insignificant relationship. The t-test of usage frequencies of APPs category on demographics suggested that there are significant differences on gender, age, education, average monthly disposable income, current living areas and occupation between varied frequencies of APPs categirues. The t-test of demographics and six research constructs showed that respondents with higher education were found to be more sensitive to social influence, percieved playfulness,trialability and behavioral intention, respondents living in cental and northern Taiwan were found to be more sensitive to personal innovativeness, social influence and behavioral intention.
The result of cross analysis shows that there are no significant relationship between demographic variables and APPs usage. According to paired t-test of demographic variables and the frequently used category of APPs, found out that there are significant differences because of six concepts: sex, ages, education, disposable incomes per month, locations and jobs. The six concepts of demographic variables, found out that education and now residence could make signification differences to the frequently used category.
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