| Summary: | 碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 101 === As part of our global village, the earth's resources for the current extent
of the damage and environmental abatement should really take responsibility
for deep introspection and actively seek solutions, green concept for the
current efforts of the industry, an important issue. Tourism industry is closely
related with the Earth's resources and the environment, and therefore more
environmentally tourism resources to actively protect the heart, this study
focuses on study consumers perception, intention and behavior of green
hotels and ecolabels in Penghu.
In this study, as well as consumers of Penghu tourism as the main
research object to Penghu tourism consumers and the implementation of
ecolabels green hotels perception, intention and green consumer behavior
relationships. Magong survey of the island but the place was a total of 288
valid samples, and supplemented by the relevant literature SPSS12.0
Dimensions for descriptive statistics and correlation, regression and other
statistical analysis, the results of this study show Ecolabelling Perception on
green consumption is a significant positive influence intentions; Green Hotels
perception on green consumption intention more positive impact, green
consumption intentions for green consumer behavior and daily willingness
Individually significant positive environmental behavior affected.
Finally, the study recommendations and future research directions,
hoping for Penghu industry, government, and academic communities on the
implementation of environmental protection can be helpful.
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