The Research on the Attractions of the Destination and Satisfaction of Religious Tourism at Checheng Fu’an Temple

• Main Authors: Lin, Hsiaoping, 林曉萍
• Other Authors: Huang, Jenmin
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/13929305656721792531

碩士 === 國立屏東教育大學 === 生態休閒教育教學碩士學位學程 === 101 === The purpose of this study was to investigate the destination attractions and the satisfaction of religious tourism at Checheng Fu’an temple, and to analyze the differences in the aspects of attractions of destinations and the satisfaction of tourists who come from different backgrounds, in addition to explore the relationship between the attractions of the destination and satisfaction of the tourist. The main research methods of this study were questionnaire surveys. The scale was adopted by the author. The research members were the tourists at Checheng Fu’an Temple. Total valid questionnaire were 500 units. Analyze the data with descriptive statistics, item analysis, factor analysis, reliability analysis, single factor multivariate analysis of variance, and canonical correlation and come out the results as following: 1. The tourists at Checheng Fu’an Temple have highly destination attractions and satisfaction. 2. Tourists in different age, religions, marriage conditions, educational levels, occupations, income statuses, resident locations have significant differences in attractions of destination. 3. Tourists in different age, religions, marriage conditions, educational levels, occupations, income statuses, resident locations have significant differences in the levels of satisfaction. 4. The attractions of the destination and satisfaction of religious tourists at Checheng Fu’an temple are in a positive correlation . Keywords：destination attraction, satisfaction, Checheng Fu’an Temple