| Summary: | 碩士 === 國立屏東科技大學 === 企業管理系所 === 101 === In the age of advanced services, lots of industries are increasingly fierce, in order to avoid falling into the Blood Shed, dodging price competition, firms strive to find innovative strategies for attracting the attention of consumers, to meet consumer demands, and continuously to introduce new services to change in the industry competition within the market-based, and pull away from the competitive industry.
In recent years, the innovation strategies get more and more attention, following the Blue Ocean Strategy from Kim and Mauborgne, s well as Mark Johnson made the White Space Strategy, which was an innovation theory, explain the three white markets from innovation strategy direction issue and the For-Box Business Model .
This research will adapt case study to analyze three special service developments from 7-ELEVEn in Taiwan, while developing each white spaces and different business models, and adapted the Game Theory mode into White Space Strategy, to permit established theoretical foundation. This research based on three different periods of innovative services developed, to defined these three business models, as well as to learn the coordination game, chicken game, and complete messages dynamic games from the three white spaces, and to analyze how the players make the current conditions for the strategic decision-makings from the three games situation to get the victory.
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