A Case Study of Game Theory on "White Space" - A Case of 7-ELEVEn in Taiwan
碩士 === 國立屏東科技大學 === 企業管理系所 === 101 === In the age of advanced services, lots of industries are increasingly fierce, in order to avoid falling into the Blood Shed, dodging price competition, firms strive to find innovative strategies for attracting the attention of consumers, to meet consumer demands...
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ndltd-TW-101NPUS51210062016-12-22T04:18:37Z http://ndltd.ncl.edu.tw/handle/92517200225918674262 A Case Study of Game Theory on "White Space" - A Case of 7-ELEVEn in Taiwan 應用賽局理論探討白地策略之個案研究 -以統一超商為例 Wan-Yu, Huang 黃菀瑜 碩士 國立屏東科技大學 企業管理系所 101 In the age of advanced services, lots of industries are increasingly fierce, in order to avoid falling into the Blood Shed, dodging price competition, firms strive to find innovative strategies for attracting the attention of consumers, to meet consumer demands, and continuously to introduce new services to change in the industry competition within the market-based, and pull away from the competitive industry. In recent years, the innovation strategies get more and more attention, following the Blue Ocean Strategy from Kim and Mauborgne, s well as Mark Johnson made the White Space Strategy, which was an innovation theory, explain the three white markets from innovation strategy direction issue and the For-Box Business Model . This research will adapt case study to analyze three special service developments from 7-ELEVEn in Taiwan, while developing each white spaces and different business models, and adapted the Game Theory mode into White Space Strategy, to permit established theoretical foundation. This research based on three different periods of innovative services developed, to defined these three business models, as well as to learn the coordination game, chicken game, and complete messages dynamic games from the three white spaces, and to analyze how the players make the current conditions for the strategic decision-makings from the three games situation to get the victory. Kung-Hsiung Chang Ph.D. 張宮熊 2013 學位論文 ; thesis 198 zh-TW |
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碩士 === 國立屏東科技大學 === 企業管理系所 === 101 === In the age of advanced services, lots of industries are increasingly fierce, in order to avoid falling into the Blood Shed, dodging price competition, firms strive to find innovative strategies for attracting the attention of consumers, to meet consumer demands, and continuously to introduce new services to change in the industry competition within the market-based, and pull away from the competitive industry.
In recent years, the innovation strategies get more and more attention, following the Blue Ocean Strategy from Kim and Mauborgne, s well as Mark Johnson made the White Space Strategy, which was an innovation theory, explain the three white markets from innovation strategy direction issue and the For-Box Business Model .
This research will adapt case study to analyze three special service developments from 7-ELEVEn in Taiwan, while developing each white spaces and different business models, and adapted the Game Theory mode into White Space Strategy, to permit established theoretical foundation. This research based on three different periods of innovative services developed, to defined these three business models, as well as to learn the coordination game, chicken game, and complete messages dynamic games from the three white spaces, and to analyze how the players make the current conditions for the strategic decision-makings from the three games situation to get the victory.
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author2 |
Kung-Hsiung Chang Ph.D. |
author_facet |
Kung-Hsiung Chang Ph.D. Wan-Yu, Huang 黃菀瑜 |
author |
Wan-Yu, Huang 黃菀瑜 |
spellingShingle |
Wan-Yu, Huang 黃菀瑜 A Case Study of Game Theory on "White Space" - A Case of 7-ELEVEn in Taiwan |
author_sort |
Wan-Yu, Huang |
title |
A Case Study of Game Theory on "White Space" - A Case of 7-ELEVEn in Taiwan |
title_short |
A Case Study of Game Theory on "White Space" - A Case of 7-ELEVEn in Taiwan |
title_full |
A Case Study of Game Theory on "White Space" - A Case of 7-ELEVEn in Taiwan |
title_fullStr |
A Case Study of Game Theory on "White Space" - A Case of 7-ELEVEn in Taiwan |
title_full_unstemmed |
A Case Study of Game Theory on "White Space" - A Case of 7-ELEVEn in Taiwan |
title_sort |
case study of game theory on "white space" - a case of 7-eleven in taiwan |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/92517200225918674262 |
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