The Emergence of the Narrative Strategy Story – A Case Study on the Strategic Change Processes of the Goodmind Industrial Co., Ltd.

• Main Authors: Liu Hsiu-Ling, 劉秀鈴
• Other Authors: Tsai Chan-Wei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/07221314082094701327

碩士 === 國立屏東科技大學 === 企業管理系所 === 101 === Recently, the enterprises face the problem that business environment changes severely and become more complex, so how we treat the enterprise strategy in the dynamics is an important issue.In the field of Strategy Research, some dynamic perspectives, such as Dynamic Capabilities and Strategic Change, get more and more attention.The Narrative Strategy Story is gaining power in this field. They focus how the enterprises connect the means with the strategic differentiation and connectivity in different periods and then develop the unique logic of domination. Finally they build the extraordinary enterprise context, and get the competitive advantage. In order to explain the Emergence of the Narrative Strategy Story and Formation Mechanism, we utilize two approaches:Objective vs. Subjective; we employ a framework for classifying Strategic Management and induct dates to create the Narrative Strategy Story and then use Deep Interview to interpret the Strategic Selection and Strategic Change of the firmsfor examining how the Narrative Strategy Story formed from a case study in the Goodmind Industrial Co., Ltd. We find two conclusions from the case-study. First, Strategy Transition plays the role of making the differentiation and mutual complementarities in the Narrative Strategy Story, because of Changing makes Differences, and then Differences makes Mutual-Complementarities in all means. This is important whether there is a close logic and combination connection between forming process of Narrative Strategy Story in the different operating period. Second, the Incremental Narrative Process; another important factor is Narrative Ability. The level of Narrative Ability focuses on a serious of context and implication of strategy activity. Mutual-Complementarities will affect strength of connection ability for Narrative Strategy Story of the firm. The Narrative Ability represents the dependent relationship of means and events in the story. Typically, the forming process of Narrative Strategy Story is a progressive logic, thus a Great Story is composed of a number of Small Story by Strategy Transition modified. Finally, empirical and managerial implications about the Emergence of the Narrative Strategy Story and Formation Mechanism are drawn from this research.