| Summary: | 碩士 === 國立屏東科技大學 === 資訊管理系所 === 101 === The increase that the number of people of Facebook user is constant in recent years.Facebook has already been the hottest social networking site, information security and individual privacy issues are also followed at the same time.Facebook constant improve its privacy-setting in the function and operation that will influence the user's using willing . We want to know whatever factors that will influence user's intention to use Facebook privacy-setting. We adopt the theory of planned behavior and technology acceptance model(TAM) to construct our research model for exploring Facebook user's behavior intention on privacy protection. This researche has three purpose. One, finding out the relationship between perceived ease of use(PEOU) and perceived of usefullness(PU) .Second, find out the influence of PEOU and PU to Facebook users' privacy-protection attitude. Three, Facebook users' privacy-protection attitude, subjective norm, perceived behavioral control on the intention of using Facebook privacy-protection setting. We used SPSS and AMOS software for basic statistics, reliability and validity analysis and structure model analysis. The results of analysis showed that: 1, PEOU has a positive significant effect on PU. 2, PEOU and PU has a positive significant effcet on the Facebook use's privacy-protection attitude. 3,PU, Facebook use's privacy-protection attitude,subjective norms, were positive significant influence to Facebook users' privacy-protetion intention. 4,while the perceived behavioral control of Facebook users' privacy-protection has no significant influence on behavioral intentions.
Keywords: Facebook, Technology Acceptance Model, Theory of Planned Behavior, privacy protection
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