A Study on Service Quality, Customers’ Satisfaction and Customers’ Loyalty of Phalaenopsis Stores in Kaohsiung City
碩士 === 國立屏東科技大學 === 農企業管理系所 === 101 === This study adopted the statistics software of SPSS 17.0 to analyze and examine the hypothesis of the research. The data was analyzed by the statistics methods, such as descriptive statistics analysis, factor analysis, reliability analysis, t test, one-way ANO...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/73540044431216987420 |
id |
ndltd-TW-101NPUS5688010 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-101NPUS56880102016-12-22T04:18:37Z http://ndltd.ncl.edu.tw/handle/73540044431216987420 A Study on Service Quality, Customers’ Satisfaction and Customers’ Loyalty of Phalaenopsis Stores in Kaohsiung City 高雄市蘭花商店服務品質、顧客滿意度與顧客忠誠度之研究 Huang Ting Chyi 黃婷琪 碩士 國立屏東科技大學 農企業管理系所 101 This study adopted the statistics software of SPSS 17.0 to analyze and examine the hypothesis of the research. The data was analyzed by the statistics methods, such as descriptive statistics analysis, factor analysis, reliability analysis, t test, one-way ANOVA, correlation analysis and multiple regression. The purpose of this study was to explore the service quality, customers’ satisfaction and the customers’ loyalty of the Phalaenopsis stores in Kaohsiung City. I. The conclusions of this study were as the following: 1. Service quality appeared to have significant positive impact on customers’ satisfaction. 2. Customers’ satisfaction appeared to have significant postive impact on customers’ loyalty. 3. Service quality appeared to have significant positive impact on customers’ satisfaction. 4. There was difference existed between different population variables and service quality, customers’ satisfaction and customers’ loyalty. II. The suggestions of this study were as the following: 1. To strengthen the employees’ administration conception and professional knowledge as well as to reinforce the consistency of the service quality in order to elevate the customers’ satisfaction. 2. To realize the different hobbies of the customers and establish the customers’ database. Besides, manage the database effectively and strengthen the after-sales service. 3. As to the differentiation of the customers, realize their needs and characteristics of activities and to formulate effective marketing strategies. 4. To invite the experts and scholars with administration expertise to instruct the lessons of administration. Yeong-Shenn Lin 林永順 博士 2013 學位論文 ; thesis 121 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立屏東科技大學 === 農企業管理系所 === 101 === This study adopted the statistics software of SPSS 17.0 to analyze and examine the hypothesis of the research. The data was analyzed by the statistics methods, such as descriptive statistics analysis, factor analysis, reliability analysis, t test, one-way ANOVA, correlation analysis and multiple regression. The purpose of this study was to explore the service quality, customers’ satisfaction and the customers’ loyalty of the Phalaenopsis stores in Kaohsiung City.
I. The conclusions of this study were as the following:
1. Service quality appeared to have significant positive impact on customers’ satisfaction.
2. Customers’ satisfaction appeared to have significant postive impact on customers’ loyalty.
3. Service quality appeared to have significant positive impact on customers’ satisfaction.
4. There was difference existed between different population variables and service quality, customers’ satisfaction and customers’ loyalty.
II. The suggestions of this study were as the following:
1. To strengthen the employees’ administration conception and professional knowledge as well as to reinforce the consistency of the service quality in order to elevate the customers’ satisfaction.
2. To realize the different hobbies of the customers and establish the customers’ database. Besides, manage the database effectively and strengthen the after-sales service.
3. As to the differentiation of the customers, realize their needs and characteristics of activities and to formulate effective marketing strategies.
4. To invite the experts and scholars with administration expertise to instruct the lessons of administration.
|
author2 |
Yeong-Shenn Lin |
author_facet |
Yeong-Shenn Lin Huang Ting Chyi 黃婷琪 |
author |
Huang Ting Chyi 黃婷琪 |
spellingShingle |
Huang Ting Chyi 黃婷琪 A Study on Service Quality, Customers’ Satisfaction and Customers’ Loyalty of Phalaenopsis Stores in Kaohsiung City |
author_sort |
Huang Ting Chyi |
title |
A Study on Service Quality, Customers’ Satisfaction and Customers’ Loyalty of Phalaenopsis Stores in Kaohsiung City |
title_short |
A Study on Service Quality, Customers’ Satisfaction and Customers’ Loyalty of Phalaenopsis Stores in Kaohsiung City |
title_full |
A Study on Service Quality, Customers’ Satisfaction and Customers’ Loyalty of Phalaenopsis Stores in Kaohsiung City |
title_fullStr |
A Study on Service Quality, Customers’ Satisfaction and Customers’ Loyalty of Phalaenopsis Stores in Kaohsiung City |
title_full_unstemmed |
A Study on Service Quality, Customers’ Satisfaction and Customers’ Loyalty of Phalaenopsis Stores in Kaohsiung City |
title_sort |
study on service quality, customers’ satisfaction and customers’ loyalty of phalaenopsis stores in kaohsiung city |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/73540044431216987420 |
work_keys_str_mv |
AT huangtingchyi astudyonservicequalitycustomerssatisfactionandcustomersloyaltyofphalaenopsisstoresinkaohsiungcity AT huángtíngqí astudyonservicequalitycustomerssatisfactionandcustomersloyaltyofphalaenopsisstoresinkaohsiungcity AT huangtingchyi gāoxióngshìlánhuāshāngdiànfúwùpǐnzhìgùkèmǎnyìdùyǔgùkèzhōngchéngdùzhīyánjiū AT huángtíngqí gāoxióngshìlánhuāshāngdiànfúwùpǐnzhìgùkèmǎnyìdùyǔgùkèzhōngchéngdùzhīyánjiū AT huangtingchyi studyonservicequalitycustomerssatisfactionandcustomersloyaltyofphalaenopsisstoresinkaohsiungcity AT huángtíngqí studyonservicequalitycustomerssatisfactionandcustomersloyaltyofphalaenopsisstoresinkaohsiungcity |
_version_ |
1718405106969346048 |