A Study on The Use of Marketing Strategies by Junior High Schools in The Districts with Student Population Fluctuation in Kaohsiung－An Example of The Junior High Schools of Original Kaohsiung City.

碩士 === 國立中山大學 === 教育研究所 === 101 === The study aims to explore the current conditions of teachers’ acknowledgement and awareness on school marketing systems and strategies in Kaoshiung junior high schools. This study was conducted by means of questionnaire survery. 670 teachers were randomly sam...

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Bibliographic Details
Main Authors:	Fang-chi Chiang, 江方齊
Other Authors:	Chin-Ting Cheng
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/80326571722948562951

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spelling	ndltd-TW-101NSYS53310072015-10-13T22:40:31Z http://ndltd.ncl.edu.tw/handle/80326571722948562951 A Study on The Use of Marketing Strategies by Junior High Schools in The Districts with Student Population Fluctuation in Kaohsiung－An Example of The Junior High Schools of Original Kaohsiung City. 社區學生人口增減國民中學在學校行銷策略運用差異之研究─以原高雄市為例 Fang-chi Chiang 江方齊碩士國立中山大學教育研究所 101 The study aims to explore the current conditions of teachers’ acknowledgement and awareness on school marketing systems and strategies in Kaoshiung junior high schools. This study was conducted by means of questionnaire survery. 670 teachers were randomly sampled from 8 junior high schools in original Kaohsiung City. Among the collected questionnaires, 501 were valid, yielding a return rate of 74.8%. The collected data was analyzed by statistical methods, including descriptive statistics, standard deviation, t-Test. Based on the analyzed results, the folliwings were concluded: 1. Teacers’ achnowledgement toward school marketing systems is positive. 2. The teachers of different background have significant difference on years of experiences. 3. The teachers of different environments have different opinions about the appliance of marketing strategies. Chin-Ting Cheng 鄭進丁 2013 學位論文 ; thesis 97 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立中山大學 === 教育研究所 === 101 === The study aims to explore the current conditions of teachers’ acknowledgement and awareness on school marketing systems and strategies in Kaoshiung junior high schools. This study was conducted by means of questionnaire survery. 670 teachers were randomly sampled from 8 junior high schools in original Kaohsiung City. Among the collected questionnaires, 501 were valid, yielding a return rate of 74.8%. The collected data was analyzed by statistical methods, including descriptive statistics, standard deviation, t-Test. Based on the analyzed results, the folliwings were concluded: 1. Teacers’ achnowledgement toward school marketing systems is positive. 2. The teachers of different background have significant difference on years of experiences. 3. The teachers of different environments have different opinions about the appliance of marketing strategies.
author2	Chin-Ting Cheng
author_facet	Chin-Ting Cheng Fang-chi Chiang 江方齊
author	Fang-chi Chiang 江方齊
spellingShingle	Fang-chi Chiang 江方齊 A Study on The Use of Marketing Strategies by Junior High Schools in The Districts with Student Population Fluctuation in Kaohsiung－An Example of The Junior High Schools of Original Kaohsiung City.
author_sort	Fang-chi Chiang
title	A Study on The Use of Marketing Strategies by Junior High Schools in The Districts with Student Population Fluctuation in Kaohsiung－An Example of The Junior High Schools of Original Kaohsiung City.
title_short	A Study on The Use of Marketing Strategies by Junior High Schools in The Districts with Student Population Fluctuation in Kaohsiung－An Example of The Junior High Schools of Original Kaohsiung City.
title_full	A Study on The Use of Marketing Strategies by Junior High Schools in The Districts with Student Population Fluctuation in Kaohsiung－An Example of The Junior High Schools of Original Kaohsiung City.
title_fullStr	A Study on The Use of Marketing Strategies by Junior High Schools in The Districts with Student Population Fluctuation in Kaohsiung－An Example of The Junior High Schools of Original Kaohsiung City.
title_full_unstemmed	A Study on The Use of Marketing Strategies by Junior High Schools in The Districts with Student Population Fluctuation in Kaohsiung－An Example of The Junior High Schools of Original Kaohsiung City.
title_sort	study on the use of marketing strategies by junior high schools in the districts with student population fluctuation in kaohsiung－an example of the junior high schools of original kaohsiung city.
publishDate	2013
url	http://ndltd.ncl.edu.tw/handle/80326571722948562951
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A Study on The Use of Marketing Strategies by Junior High Schools in The Districts with Student Population Fluctuation in Kaohsiung－An Example of The Junior High Schools of Original Kaohsiung City.

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