Examine the Formation of Brand Community Identity and Its Effect on Purchase Behavior
碩士 === 國立中山大學 === 資訊管理學系研究所 === 101 === Abstract The rise of social network narrows the gap between people, and it only takes a few minutes to share information. Recognizing this enormous potential, social network marketing becomes the most high-profile marketing practice, however, after many compan...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24744118445641523578 |