The Effects of the Layout of Web Images on Eye-tracking of User Experience

• Main Authors: Yuan-yu Fu, 傅遠喻
• Other Authors: Hsin-Hui Lin
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/35542888313915874569

碩士 === 國立中山大學 === 資訊管理學系研究所 === 101 === This paper aims to discuss the impact of web images layout on eye movement and user experience in different browse purposes. The manipulations of experiment are “image layout” and “browse purposes”. In the eye-tracking experiment, allow subjects to experiment on three browse purposes; via eye-tracking instrument and after questionnaire to obtain data. The final result of this research proposes a conclusion and provides few suggestions for the web image layout design and future research. The result shows that the web images layout partially significant affected by eye movement in different browse purposes; moreover, these two image layouts also displayed some differences on the visual movement. In the preference, the result of questionnaire is significant on appeal measure; however, the self-pleasure is insignificant. This research has valuable implications for web image layout design and future research.