A Study of the Relationship among Service Innovation,Green Marketing and Consumer’s Perceived Value in the Hospitality Industry
碩士 === 國立中山大學 === 公共事務管理研究所 === 101 === Hotels provide domestic and oversea tourists who have demands for lodging. To be different from other hotels, hotel’s managers have to change and innovate in service to attract consumers’ attention. However, hotel’s services not only on software but also on ha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85558429305985171585 |