The influence of coffee consumer’s perception corporate social responsibility value perceptions on purchase intention

碩士 === 國立臺北商業技術學院 === 國際商務系碩士班 === 101 === Coffee market will continue to expand, the health consciousness of consumers is rise, demand will become the enterprise should be as. Corporate social responsibility from the value-added services to be necessary to develop the international market. Theref...

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Bibliographic Details
Main Authors: Ni-Yen, Wu, 吳妮晏
Other Authors: Jyh-Feng,Ho
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/75497818810756763115