| Summary: | 碩士 === 國立臺灣體育運動大學 === 休閒運動管理研究所 === 101 === Kaohsiung Lantern Festival, along with Taiwan Lantern Festival and Taipei Lantern Festival, are the three largest lantern festivals in Taiwan. Kaohsiung Lantern Festival has been held for 11 consecutive years since 2001, and there are more and more tourists coming to join the festival. The person-times of tourists even reached 9 million after the combination of Kaohsiung County and Kaohsiung City in 2011. The purpose of this study is to understand the tourists’ satisfaction of 2011 Kaohsiung Lantern Festival. Based on the results, researchers bring up suggestions for participation opinion. The data collection method is questionnaire developed by this study. The questionnaire participants are tourists above 18 years old. 400 questionnaires were distributed during February 12 to 28 in Kaohsiung Lantern Festival, and the valid questionnaires with 98.5% valid rate. Results showed that the overall experience of the participant for Kaohsiung Lantern Festival is more positive than negative which indicated that the current event not only maintained the standard of previous years, but surpassed it. Recommendations for future study for researchers include: understanding the mentality of the organizers, keeping record of the process and analyzing the economic benefit of the event to see how Kaohsiung Lantern Festival effect the domestic economic and industrial development in the future.
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