THE STUDY OF PARTICIPANT MOTIVATION,CONSUMER BEHAVIOR, AND LEARNING SATISFACTION IN TAICHUNG CITY

• Main Authors: Liu I-Wen, 劉怡文
• Other Authors: Lo Ya-Jo
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/59656785671902275593

碩士 === 國立臺灣體育運動大學 === 體育舞蹈學系碩士班 === 101 === 　　The study aimed to investigate the current situation, the differences and the correlation of Taichung citizens’ motivation, consumers’ behaviors and satisfaction of joining the dancing studio. A total of 282 people from four different dancing studios in Taichung City were selected to participate in the study. All the participants completed the questionnaire. The data collected was analyzed by applying descriptive statistics, t-test, one-way ANOVA and Pearson Correlation coefficient. The major findings of this study were summarized as follows: 1. The scores of the motivation were medium. The “achievement fulfilling need” scored the highest in the “motivation aspect”. There were significant differences in “achievement fulfilling need”, “social need”, “health promoting need” according to different demographic variants. 2.The scores of the “consumers’ behaviors” were low. “physical” and “mental factors” scored the highest in the “consumers’ behaviors” aspect. There were significant differences in “price consideration”, “physical” and “mental factors”, and types of dancing classes according to different demographic variants. 3.The scores of the “satisfaction” were high. “Teachers’ professional teaching abilities” scored the highest in the “satisfaction aspect”. There were significant differences in “teachers’ professional teaching abilities”, “course contents” and “learning results” according to different demographic variants. 4.The correlation of “participating motivation”and “consumers’ behaviors” was found significant. The correlation of “satisfaction and consumers’ behaviors” was found significant. The correlation among “participating motivation”, “consumers’ behaviors” and “satisfaction” was found significant.