Exploring the Relationship between Tourists Types and Travel Path Patterns in Dong-Gang Area

• Main Authors: Jing-Huei Kao, 高靖蕙
• Other Authors: Ya-Hui Hsueh
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/71362766173868587081

碩士 === 國立臺中教育大學 === 區域與社會發展學系碩士班 === 101 === This research focused on the arrangement types of travel nodes, according to 340 valid questionnaires of conducting in-depth interviewing and questionnaires survey of travelers stayed at Dong-Gang area, the study results were analyzed with descriptive statistics and examined the relationship between the travel path patterns and the traveler types using cross tabulation analysis. The results are as follow: 1. According to the extent of mindful plan before itinerary and average staying time at a tourist spot, the travelers may be reduced to three types, among which main attraction visitors account for the largest proportion of 67 % and specialists account for 18 %, while explorers for 15 % respectively. Traveler types are influence by factors including: marital status, age, education, current residence, frequencies, transportation method in foreign areas, and days of travel. 2. It is recognized that travel path patterns here with P1(single point to point, touring point to point) and P2 (circular loop, stem and petal ) are more demonstrated by the travelers, accounting for 50% and 44%; while P3 (radiating hub) are less in proportion, only accounting for 6%. Travel path pattern are influence by factors including: marital status, age, education, current residence, frequencies, transportation method in domestic and foreign areas, and days of travel. 3. The chi-square test is adopted to verify whether there is any relevance between tourist types and tourist route patterns. Main attraction visitors adopt stem and petal pattern (36%) and point-to-point (30%); specialists adopt the single point-to-point pattern (43%); explorers also did (40%).