How virtual community effects brand loyalty, purchase intention, and consumer power through the view of information transparency

碩士 === 國立清華大學 === 服務科學研究所 === 101

Bibliographic Details
Main Authors: Chen, Yung-Chia, 陳勇嘉
Other Authors: Hsu, Pei-Fang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/84858761141458127373
Description
Summary:碩士 === 國立清華大學 === 服務科學研究所 === 101