A Study on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China

• Main Authors: CHEN, Sen-Hsiung, 陳森雄
• Other Authors: WU, Hui-Chin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/84649145177462924740

碩士 === 國立臺灣師範大學 === 體育學系在職進修碩士班 === 101 === This study aims objectives: to administer a survey for disclosing the satisfaction with Chiang’s Family Park visit among tourists from Mainland China; to explore the satisfaction with the visit in the areas within the scope of this study: CKS Memorial Hall at Tahsi, Chiang’s Family Statue Park at Chihu,Chiang’s Burial Place at Chihu, Chiang’s Burial Place at Touliao, Back Chihu Garden, and Chiang’s Memorial Hall at Chiaopanshan; and to analyze the business model in operations of Chiang’s Family Park targeting tourists from Mainland China. The study beginning in February finishing in May 2011 adapted a questionnaire survey methodologically with the questionnaire created and prepared by the author independently known as “The Survey Questionnaire on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China”, In the study encompassing 461 participants among the tourists from Mainland China having visited the park, the valid questionnaire returns and the results were processed with descriptive statistical analysis, etc, and came to the conclusions as follows through overall analysis and discussion: 1. The results of the survey on the satisfaction with Chiang’s Family Park visit among tourists from Mainland China proved positive; 2. Viewing at the angle of the relationships between Mainland China tourists and Chiang’s Family Park in the course of developing the Cross Straight exchange and cooperation, the policy of Individual Free Tour for Visitors from Mainland China will lead to a win-win situation; 3. Tahsi Town, with Chiang’s Burial Places in Chihu and Touliao in its territory, has been enlisted as major touring attractions for tourists from Mainland China by the government authority, and some projects for improving the tourists facilities and transportation routes are under way; hence Chiang’s Family Park is winning popularity among tourists and visitors from Mainland China. On the basis of the conclusion the author presents some proposals and recommendations as reference for the governmental agencies concerning tourism, Ministry of National Defense, Tourism Bureau of Taoyuan County Government, as well as the upcoming researchers.