A Study on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China
碩士 === 國立臺灣師範大學 === 體育學系在職進修碩士班 === 101 === This study aims objectives: to administer a survey for disclosing the satisfaction with Chiang’s Family Park visit among tourists from Mainland China; to explore the satisfaction with the visit in the areas within the scope of this study: CKS Memorial Hall...
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ndltd-TW-101NTNU55670022016-03-28T04:20:07Z http://ndltd.ncl.edu.tw/handle/84649145177462924740 A Study on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China 大陸觀光客來訪對兩蔣文化園區滿意度之研究 CHEN, Sen-Hsiung 陳森雄 碩士 國立臺灣師範大學 體育學系在職進修碩士班 101 This study aims objectives: to administer a survey for disclosing the satisfaction with Chiang’s Family Park visit among tourists from Mainland China; to explore the satisfaction with the visit in the areas within the scope of this study: CKS Memorial Hall at Tahsi, Chiang’s Family Statue Park at Chihu,Chiang’s Burial Place at Chihu, Chiang’s Burial Place at Touliao, Back Chihu Garden, and Chiang’s Memorial Hall at Chiaopanshan; and to analyze the business model in operations of Chiang’s Family Park targeting tourists from Mainland China. The study beginning in February finishing in May 2011 adapted a questionnaire survey methodologically with the questionnaire created and prepared by the author independently known as “The Survey Questionnaire on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China”, In the study encompassing 461 participants among the tourists from Mainland China having visited the park, the valid questionnaire returns and the results were processed with descriptive statistical analysis, etc, and came to the conclusions as follows through overall analysis and discussion: 1. The results of the survey on the satisfaction with Chiang’s Family Park visit among tourists from Mainland China proved positive; 2. Viewing at the angle of the relationships between Mainland China tourists and Chiang’s Family Park in the course of developing the Cross Straight exchange and cooperation, the policy of Individual Free Tour for Visitors from Mainland China will lead to a win-win situation; 3. Tahsi Town, with Chiang’s Burial Places in Chihu and Touliao in its territory, has been enlisted as major touring attractions for tourists from Mainland China by the government authority, and some projects for improving the tourists facilities and transportation routes are under way; hence Chiang’s Family Park is winning popularity among tourists and visitors from Mainland China. On the basis of the conclusion the author presents some proposals and recommendations as reference for the governmental agencies concerning tourism, Ministry of National Defense, Tourism Bureau of Taoyuan County Government, as well as the upcoming researchers. WU, Hui-Chin 吳慧卿 2012 學位論文 ; thesis 97 zh-TW |
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碩士 === 國立臺灣師範大學 === 體育學系在職進修碩士班 === 101 === This study aims objectives: to administer a survey for disclosing the satisfaction with Chiang’s Family Park visit among tourists from Mainland China; to explore the satisfaction with the visit in the areas within the scope of
this study: CKS Memorial Hall at Tahsi, Chiang’s Family Statue Park at Chihu,Chiang’s Burial Place at Chihu, Chiang’s Burial Place at Touliao, Back Chihu Garden, and Chiang’s Memorial Hall at Chiaopanshan; and to analyze the
business model in operations of Chiang’s Family Park targeting tourists from Mainland China. The study beginning in February finishing in May 2011 adapted a questionnaire survey methodologically with the questionnaire created
and prepared by the author independently known as “The Survey Questionnaire on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China”, In the study encompassing 461 participants among the tourists from
Mainland China having visited the park, the valid questionnaire returns and the results were processed with descriptive statistical analysis, etc, and came to the
conclusions as follows through overall analysis and discussion: 1. The results of the survey on the satisfaction with Chiang’s Family Park visit among tourists
from Mainland China proved positive; 2. Viewing at the angle of the relationships between Mainland China tourists and Chiang’s Family Park in the course of developing the Cross Straight exchange and cooperation, the policy of
Individual Free Tour for Visitors from Mainland China will lead to a win-win situation; 3. Tahsi Town, with Chiang’s Burial Places in Chihu and Touliao in its territory, has been enlisted as major touring attractions for tourists from
Mainland China by the government authority, and some projects for improving the tourists facilities and transportation routes are under way; hence Chiang’s
Family Park is winning popularity among tourists and visitors from Mainland China. On the basis of the conclusion the author presents some proposals and
recommendations as reference for the governmental agencies concerning tourism, Ministry of National Defense, Tourism Bureau of Taoyuan County Government, as well as the upcoming researchers.
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author2 |
WU, Hui-Chin |
author_facet |
WU, Hui-Chin CHEN, Sen-Hsiung 陳森雄 |
author |
CHEN, Sen-Hsiung 陳森雄 |
spellingShingle |
CHEN, Sen-Hsiung 陳森雄 A Study on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China |
author_sort |
CHEN, Sen-Hsiung |
title |
A Study on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China |
title_short |
A Study on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China |
title_full |
A Study on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China |
title_fullStr |
A Study on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China |
title_full_unstemmed |
A Study on Satisfaction with Chiang’s Family Park Visit among Tourists from Mainland China |
title_sort |
study on satisfaction with chiang’s family park visit among tourists from mainland china |
publishDate |
2012 |
url |
http://ndltd.ncl.edu.tw/handle/84649145177462924740 |
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