Determinants of Entering Logistics Service for Taiwan Liner Shipping Carrier

• Main Authors: Chih-Yi Huang, 黃至頤
• Other Authors: Kung-Don Ye
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/96916815044857600443

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 101 === Liner shipping carriers commence to vertical integration to face the environment of excess supply of container space, severe competition, business cycle and demand of shipping. In order to be more competitive, liner shipping carriers provide logistics service and position themselves as an important role in supply chain integration. Consequently, the top 20 carriers not only provide shipping service, but also found logistics subsidiary company one after another. The purpose of this paper is to explore the determinants of joining logistics service for liner shipping carrier. According to the literature review of vertical integration, three factors of competitiveness of liner shipping company are obtained. They are reducing transaction cost, cultivating unique competitive advantages and influence from other liner shipping carrier. This paper uses the approach of Analytic Hierarchy Process (AHP) based on the liner shipping carriers’ perspective in Taiwan to find determinants of joining logistics service for liner shipping carrier. The result shows that cultivating unique competitive advantages is the most important factor for liner shipping carriers to become a logistics service provider. The factor which used in this paper could be a good consideration when liner shipping carrier decides to enforce vertical integration in the future.