A Study of the Effects of Consumer Animosity, Consumer Ethnocentrism and the Traits of Vanity on Consumer’s Purchase Intention
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 101 === The purpose of the paper is to investigate the relationship between consumer ethnocentrism, consumer animosity, the traits of vanity, and purchase intention of Korean products. With data collected in Taiwan, this study tried to explore the mediating effects of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54184963059171794805 |