| Summary: | 碩士 === 國立臺灣海洋大學 === 應用經濟研究所 === 101 === Keelung is the northeast city of Taiwan. It was once ranked the 7th largest container port in 1984. However, the amount of cargo lifting volume is dropping every year because of the small hinterland; moreover, some of the containers had to be transferred to Taipei port for the past few years. Not to mention the biggest threat Keelung port and other countries are facing – the opening of China ports. All these above factors have resulted in the utilization rate of wharf of Keelung port decreasing to only 30%. Therefore, Keelung port has to strive for port transition to survive. The geographical conditions and rich natural resources are in favor of Keelung developing cruise tourism. Building Keelung port to be a cruise tourism spot is what Keelung government is devoting to do. Over the past one decade the passenger amount has been growing significantly, nearly reaching 450,000 passengers in 2010. This paper applied input-output model to analyze the economic benefits by the transition of Keelung port, and explore the relationship between the development of local economy and cruise tourism. The case study of this paper is to Star Cruise. Because it is a well-known cruise tour business with regular voyages using Keelung port as its homeport. It is estimated that the passengers from Star Cruise has spent NTD 27 million in Keelung city during 2013.The main findings are as follows: (1) This paper shows through the analysis of industrial relationship among Keelung region, the sensitivity and power index of wholesale trade and retail trade and transportation and warehousing that highly-related to travel industry are both over 1. Hence these businesses are the key to stimulate the economy of Keelung region, and cruise tourism is a successful transition the government needs to promote and put more effort to support. (2) The total output effect shows the 1% increase of spend from passengers can lead to 1.37% growth of total GDP of Keelung region. (3) The spend of NTD 27 millions can create output effect of NTD 37.4 million for Keelung region. Those industries benefit from cruise tourism the most are wholesale trade and retail trade (NTD 81,819,850 / 21.9% of the total output effect), transportation and warehousing (NTD 74,764,870 /19.85% of the total output effect), and accommodation and food (NTD 71,586,100 / 19.16% of the total output effect). According to the research and analysis of this paper, the transition of Keelung port – developing cruise tourism can bring Keelung great and profound economic effectiveness.
Keyword: cruise、port、input-output analysis
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