A Study of New Vietnam Immigrant’s Cultural Adaptation(Consumption Patterns) in Sanchong District, New Taipei City

• Main Authors: Ming-Te Su, 蘇銘德
• Other Authors: Li-Jen Chia
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/15826922306015551684

碩士 === 國立臺北教育大學 === 社會與區域發展學系碩士班 === 102 === This study aimed to investigate Vietnam female newcomers cultural adaptation related issues, as well as consumption patterns in the Sanchong District, New Taipei City. This study used qualitative research methods to analyze "international marriages" with respect to the family power structure, gender relations, religion, income, working conditions and consumer-oriented space to explore new immigrant women's acculturation status and consumption patterns ; to understand the nature of transnational marriages, respectively, from family life, social environment, customs, and further in-depth understanding of their consumption situation, for their views on the nature of transnational marriages cultural adaptation, spending power and consumption practices correlation space. The study found that interviewed Vietnamese women new residents, both in the workplace work, but are still responsible for most of the domestic work; continued the male class status, but also strengthened the women affiliated, inferior role.On the other hand, found that their consumption is correlated with income and consumption is not entirely for themselves, but for their families and children and so on. And Vietnam is a matriarchal society, when these women immigrants in the various demands can not be met, they cause high divorce rate. Respondents Vietnamese women about new residents in the consumer space is divided into four types: 1. Simply type 2. Night-market type 3 .Core type 4. Bounds type. Their independent personality, strong entrepreneurial motivation, but also caused the current types of Vietnamese shops in the streets lined case.