| Summary: | 碩士 === 國立臺北教育大學 === 藝術與造形設計學系碩士班 === 101 === About product, the most direct experience is the appearance of the shape on the visual perception. Therefore, through it, the appropriate form elements can attract consumers in the first time. Comparing with the volume, the shape of bottle is more capable to satisfy people’s psychological and emotional demand. Because we receive messages mainly via our eyes, the attraction of product of course comes from the visual sensation.
This study is using Kansei design methods in the whiskey bottle shape, to learn more about the product form features. The implementation of perceptual evaluation experiment is classifying the whiskey bottle samples by adjectives, and proceeding subjective evaluation analysis by semantic differential analysis method, to explore the emotional elements of whiskey bottle.
Through this study, we can get the preferences of different testers. Their evaluations can create the quantitative relationship between product samples and emotional vocabulary; find the differences between the shape characteristics and perceptual image; know the importance and influence of whiskey bottle shape elements. So that designers can quickly grasp the image conditions fitting whiskey bottle shape.
The results show the preference for samples is insignificant in different gender. Sample 7, having slender figure, is the most favorite one, and sample 3, having traditional type, has the worst grade. It also shows no obvious difference in different age, slim sample 7 is the most favorite. People, age 20-29 and age 30-39, have the similar preferences, and design background makes a little bit different. Participants with no design background do not like the traditional type sample 3. Those with design background think sample 1, the most transformative bottleneck, is unlovable.
From the full –pitch value of Quantification Theory Type I analysis, “bottleneck shape” and “patterns ratio” have more influences, “rim shape” has the least impact for all feelings. And each pattern for the sorting of influence also makes a slightly different. For example, “type ratio” has the greatest influence for the “eye catching” feeling.
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