Construct Model of Brand Equity on Eslite Bookstore

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 101 === As the growth of economy and improvement of whole circumstance, people values life standard gradually. Their focus on consumption is not only the demand for products any more, but also moves further into the spiritual needs as well as the satisfaction in...

Full description

Bibliographic Details
Main Authors: Wan-Rou Liao, 廖婉柔
Other Authors: Chih-Kai Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/53752834117120457130

Similar Items