The Impact of Perceived Benefits on Purchase Intention of Green Energy-Saving Appliances: Based On TPB Theory

碩士 === 國立臺北大學 === 企業管理學系 === 101 === As facing of the appeal of anti-nuclear, the growing pressure of energy crisis has growing and global warming has growing rapidly at the 21st century. The resources must be applied more effectively. Therefore, green energy saving appliances consuming will become...

Full description

Bibliographic Details
Main Authors: Kuo, Ta-Ching, 郭達卿
Other Authors: Chang, Hui-Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/43839877341159538771