Measuring and Analyzing eWOM Marketing Effects
碩士 === 國立臺北大學 === 資訊管理研究所 === 101 === Powered by internet and social network surging, electronic word-of-mouth (eWOM) not only turns into a major reference for consumers’ online shopping behavior, but also becomes a global attention in internet marketing research; However, the research on word-of-mo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05947333222106131848 |