| Summary: | 碩士 === 國立臺北大學 === 古典文獻與民俗藝術研究所民俗藝術組 === 101 === The pilgrimages of the Dajia Mazu and the Baishatun Mazu are both regarded as the most popular pedestrian religious rituals in central Taiwan. The common routes of these two Pilgrimages are across the coastal area of Taichung City, Chang-Hua county, and Yun-Lin county, and the relevant organizations involved in the pilgrimages are rather similar. However, there are still much more particular differences between the two pilgrimages.
This thesis, a comparative study, has first respectively reviewed and observed the history and the organization of the two Pilgrimages, as well as their Lotsu system, their structure of believers, and their diversified combination of cultural groups. Moreover, the Pilgrimages’ characteristics, organizations, believers, and marketing strategies will be carefully compared and analyzed depended on their similarities and differences.
The study has found that the believers who participate in these two pilgrimages are generally volunteers; nevertheless, some man-made factors which are interfered in the pilgrimages become influential to the willingness of believers. The palanquin of Dajia Mazu Pilgrimage always follows the route which has been precisely planned by the Jenn Lann Temple alone and the experienced followers usually arrive at the temples earlier than the palanquin. In comparison, the holy palanquin of Baishatun Mazu Pilgrimage, seen as the center of the whole parade, is the agent that determines the route per se. Under such a scenario, the following pilgrims on foot have to carefully keep in step with the palanquin ahead. Baishatun Mazu Pilgrimage as such, compared to the well-known Dajia Mazu Pilgrimage, is regarded as more attractive by the sense of unpredictability and changeability. At any rate, for maintaining its popularity and attracting more followers, its future consideration to search for a new agenda to balance the modern management and the traditional spirit is one of the major calculation and challenge to the policymakers.
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