Strategy Research of Taiwan Consumer Electronics Products at the Asean 6 Countries(Singapore, Malaysia, Thailand, Philippines, Indonesia and Vietnam)

• Main Authors: LU CHIUNG LING, 呂瓊玲
• Other Authors: YEONG JIA GOO
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/79602165912258798118

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 101 === Since 2008 economic crisis, the worldwide economic situation is still in slow growth, except the ASEAN area. To most of companies they only can get positive and good market development from the new market – ASEAN market, compared with the sales in Europe and America. To Taiwan, more 70% GDP contribution is from export business, we have to adjust our market development strategy and focus, in order to get continuous company growth in the future. Absolutely ASEAN is the right target to Taiwan companies. To study the activity of Taiwan consumer electronics industry in the ASEAN market, to see the companies’ sales policy and promotion, to find out their key factors to success and suggestion for future plan. Also study the ASEAN market, from view of culture, geography, economic, government rule, market size, and GDP status. More understanding about ASEAN, then can have the right decision on the investment of future development. To visit the top leading consumer electronics products vendors (8 companies), to understand their policy and strategy in the ASEAN, come with SWOT analysis for suggested actions to companies and also to Taiwan government.