| Summary: | 碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 101 === Gold has been the symbol of value since the earlist history of human and people have had a great preference in holding gold. Compared to CDs(certificates of deposit) that are with lower interest rates, investing in gold has been considered one of the most safest way to keep growing values and avoid risks because of the tremendous increase of money supply that resulting in the inflation. Recently, gold passports have been the fast developed financial tool and many banks engaged in this field. Among the fierce competition, it is very important for banks to attract customers to open gold passbook accounts. This research figures out the motivation of account holders, perception risks, and the influence of the involvement on the willingness to use the gold passbook through the questionnaire. The result of this research shows that: (1) The motivation of holding a gold passbook has a positive influence on the willingness to use. (2) The perception risks have a positive influence on the willingness to use. (3)The involvement has a positive influence on the willingness to use.
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